About Me

My first copyediting job was in an ice cream shop, where I went from managing morning shifts to compiling a franchise manual. 

Since then, I've worked as a copywriter and content manager in various digital marketing agencies. I hired, trained, and directed teams of writers, designers, and PPC specialists to manage creative campaigns for companies ranging from local gyms to worldwide supply chain management. I've also ghostwritten a book on marketing for dentists and worked directly with dozens of businesses to shape their brand voice and connect with customers. For over ten years now, I've helped craft online narratives that increase visibility, clarity, and retention. 

I believe that good marketing is always human-focused. I love working with individuals who are passionate about what they do. My passion is bringing your story to light. 

April 2022–Today

Freelance Marketing Copywriter | Independent | San Diego, California

• Work with clients in marketing, independent publishing, SaaS, and web development to create original sales-driven copy and marketing campaigns
• Content formats include email drip campaigns, web copy, blog articles, sales decks, focused landing pages, and Google ad campaigns

October 2018–October 2022

Director of Content Marketing | Vuria/Vincent | Scottsdale, Arizona

• Hired, trained, and managed content team
• Managed internal content schedule and client content calendars
• Provided advising and editing for writers and clients
• Created pitch decks, content audits, and buyer persona analysis for prospective clients

May 2016–October 2018

Content Writer & Outreach Management | Gravitate Online | Bluffdale, Utah

• Produced a variety of written content for over 50 clients in different fields, necessitating intensive research, interviews, fact-checking, editing, and review
• Coordinated with publishers and webmasters to place outreach content
• Directed team members in strategy meetings to better deliver results-driven content

May 2012–June 2015

Content Manager | My Social Practice | Lindon, Utah

• Oversaw team of four writers to produce engaging weekly content
• Incorporated new software to ensure efficiency and quality of content production
• Generated creative new social media campaigns, content, and marketing strategies